Turn your LinkedIn into a pipeline machine.

For founders and executives of B2B companies who know they should be posting, but don't have 10 hours a week to do it right.

Available Meeting Times

Monday - Friday 9:00 AM - 5:00 PM EST

30-Minute Discovery Calls

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Alex Fine LinkedIn Profile - 25,000 followers, 223,646 impressions

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You know LinkedIn works.

You've watched competitors build massive followings. You've seen deals close in the comments. You've heard "I found you on LinkedIn" enough times to know it matters.

But every time you sit down to write, one of two things happens:

You stare at a blank screen for 20 minutes, write something that feels forced, delete it, and move on with your day.

Or you post something decent, it gets 14 likes from your coworkers, and you wonder why you bothered.

The problem isn't that you don't have ideas. You have plenty. The problem is that turning your expertise into scroll-stopping content is a skill. And doing it consistently takes 8-10 hours a week you don't have.

So LinkedIn stays on the "I should really do this" list. Meanwhile, your competitors are building audiences, booking meetings, and becoming the go-to voice in your space.

We build your LinkedIn presence for you.

Capture Your Voice. Attract Your ICP. Grow Your Pipeline.

We capture your voice, your expertise, and your actual opinions, then turn them into content that attracts your ICP, not just your network.

You show up on LinkedIn every day. You never write a post. You never design a graphic. You never schedule anything.

You just approve the content and watch your pipeline grow.

How It Works

From deep-dive interviews to strategic content delivery, we handle everything so you can focus on running your business.

01

Detailed Intake Process

We start with a comprehensive intake where we ask you about your goals, product differentiation, your ICP, trending topics in your industry, top voices within your space, and more. This gives us the foundation to create content that positions you as a thought leader.

02

Voice Interview

We conduct an in-depth interview where we develop your brand voice, your tone, and your personal style. We dig into how you actually think, your opinions, the things you believe that others in your space get wrong, and the way you talk.

03

Voice Calibration

We write 3-4 posts in distinctly different styles. You tell us what feels like you, and what doesn't. We refine until the content is indistinguishable from something you'd write yourself. Just better.

04

Strategic Content Plan

Based on your goals, your audience, and what performs on LinkedIn right now, we build a custom content calendar. Hot takes. Educational content. Product launches. Personal stories. The mix that builds authority and drives action.

05

Content Delivery

Every month, you get your posts in advance. Graphics included. You review, give feedback, approve. We handle revisions (up to two rounds per post) and schedule everything. You never touch LinkedIn unless you want to.

06

Optimize & Scale

We track what's working. Follower growth within your ICP. Engagement patterns. Inbound DMs. Meetings booked. Then we double down on what moves the needle and cut what doesn't.

Who This Is For

This is built for:

  • Founders of B2B companies who want to build a personal brand but can't justify the time
  • Executives of B2B companies who need to be visible in their market to hit their number
  • B2B leaders who know LinkedIn drives pipeline but have tried and failed to stay consistent

This is not for:

  • People who want to stay under the radar
  • Anyone uncomfortable sharing real opinions
  • Companies looking for generic, corporate-approved content

If you want safe, forgettable posts that check a box, we're not the right fit.

If you want to become the go-to voice in your space and book meetings from your content, let's talk.

What We're Building Toward

The goal isn't just "more followers."

Increased Awareness

Your ICP sees your name constantly

Authority Positioning

You become the obvious expert in your space

Pipeline Growth

Inbound DMs, connection requests from buyers, meetings booked

Revenue

Deals that start with "I've been following you for months"

We track: follower growth, engagement rate, follower composition (are they in your ICP?), inbound conversations, meetings booked, and revenue generated. If the content isn't moving business metrics, we change the strategy.

What's Included

$8,000/month

Everything listed below. No hidden fees. No surprise add-ons.

12-15 Posts Per Month

Written in your voice, designed to attract your ICP.

Custom Graphics

Static images, carousels, infographics. Mix based on what's working.

Light Video Editing

You shoot the raw footage, we make it look good.

Strategic Content Calendar

Aligned to your business goals and what performs on LinkedIn.

Two Rounds of Revisions

Per post, to ensure every piece of content feels right.

We Handle Posting

You approve, we publish. You never touch LinkedIn unless you want to.

Monthly Performance Review

We review metrics monthly and adjust strategy accordingly.

4-Month Minimum

Building a LinkedIn presence that drives pipeline takes consistency. Cancel anytime after.

LinkedIn Analytics showing 25,000 followers and 223,646 impressions

Here's the proof.

25,000+
Followers built through strategic content
225,000+
Impressions per week
10+
Meetings booked per week on average

About Understory

We're an Allbound growth agency that's worked with companies like Clay, HockeyStack, Expensify, RemoFirst, and Worldpay.

We've spent years helping B2B SaaS companies build pipeline through outbound, paid media, and RevOps. We know what messaging lands with buyers because we've tested it across hundreds of campaigns.

Now we're bringing that same rigor to LinkedIn content, combining strategic positioning with creative execution to turn founder brands into revenue engines.

Frequently Asked Questions

How involved do I need to be?

Minimal. After the initial deep dive interview (90 minutes), you'll spend about 30-60 minutes per month reviewing and approving content. That's it.

Do I need to be on camera?

Not required. If you have raw video footage you want us to edit, we'll polish it. If you don't, we'll focus on written posts and graphics.

What if the content doesn't sound like me?

That's what the voice calibration phase is for. We don't move forward until you read the posts and think "yeah, I would say that."

Can I request specific topics?

Absolutely. Product launches, announcements, takes on industry news, just let us know. We'll work it into the calendar.

What happens after 4 months?

You can continue month-to-month, or commit to another quarter (most clients do). No long-term contracts required.

How do you measure success?

Follower growth (specifically within your ICP), engagement rate, inbound DMs, meetings booked, and revenue attributed to LinkedIn. We review metrics monthly and adjust strategy accordingly.

Ready to turn your LinkedIn into a growth engine?

Book a 15-minute call. We'll ask about your goals, your audience, and what you've tried before. If it's a fit, we'll walk you through exactly how we'd approach your content. If it's not a fit, we'll tell you that too.

Book a Discovery Call

Schedule a call with our team to discuss your specific needs and how our LinkedIn Thought Leadership Service can help you achieve your goals.

Book a Call →